The hottest newspaper industry has finally found a

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After 20 years of newspaper industry transformation, a new digital direction was finally found

as far back as 1994, www was still in its infancy. There were only hundreds of simple stations in the world, and the American newspaper startribune set up stations

in order to create this global station pioneer, producer Steve yelvington witnessed the transformation from print to digital. In the past two decades, he saw the continuous decline of print distribution and advertising, and the station also changed from a supporting role to the same protagonist as the print version. He believes that 2012 seems to have reached a turning point, and the continuous decline of issuance for many years has stopped. At least the American newspaper industry has this sign

according to the data released by the distribution Audit Bureau (ABC), the circulation of 613 newspapers in the half year to September 2012 decreased by only 0.2%, while the newspapers of 528 newspapers on Sunday increased by 0.6%. Sunday newspapers in the United States can be subscribed to a single day, so they are measured separately. ABC now combines the digital version with the printed version (previously only the printed version). This time, the statistical version accounted for 15.3%, and in September 2011, it was only 9.8%. Special publications published in separate editions of newspapers, such as Metro news and foreign language newspapers, accounted for 5.6%, up from 4.2% a year ago

the measurement of digital edition is divided into PDF edition of printed original and non printed original edition. The original edition includes all and advertisements of the original newspaper. The non original edition can have different contents, but it needs to have the logo of the original newspaper. The digital version can use a variety of platforms, such as tablet computers, smart computers, personal computers, and e-readers, but no matter which content format and reading platform, only those who pay can calculate

newspaper stations build more toll walls

according to the information of Poynter college, the digital edition charging has developed very fast. The digital edition of more than 300 newspapers has built the so-called toll wall, such as 70 of the 80 community newspapers of Gannett group and 30 newspapers of McClatchy group have also begun to build walls to collect fees

however, newspapers mostly adopt the mixed charging mode of digital edition and printed edition. A newspaper constructs multiple digital editions, which makes the distribution measurement complex and repeated

take the Los Angeles Times as an example, readers in urban areas have three subscription methods:

1 Every week $2.99 (about NT $89) unlimited use of the digital version, there are two kinds of digital version, station and PDF version

2. Every week $1.99 (about NT $60) subscribe to the printed version of Sunday, and you can use the digital version unlimited (it seems a little unreasonable)

3. Every week $4.99 (about NT $149) is a full subscription, including the printed version seven days a week and the unlimited digital version

remote areas can only subscribe to the digital version, and the design of special laboratory machine accessories must be provided is greatly exceeded, and international subscriptions are charged separately. Sunday newspapers not only have a lot of content, but also have newspaper advertisements and discount coupons. They are more popular than Monday to Saturday newspapers. The circulation of a single day is large. Now they are tied with the digital edition. For example, the Los Angeles Times, the circulation of a single day increases, resulting in a decline in the share. This is a phenomenon caused by the mixed promotion of printing and digital. Another phenomenon is the increase in the subscription fee of the printed version. For example, the New York Times rose by 5%, trying to increase revenue from distribution at the risk of fewer subscribers

abc statistics ranked the top four newspapers. The first place was Wall Street with 2.29 million copies (printed 1.49 million, digital 790000), the second place was USA today with 1.71 million copies (printed: 1.62 million, number: 86000), the third place was new york times with 1.6 million copies (printed: 710000, number: 890000), and the fourth place was Los Angeles Times with 640000 copies (printed: 490000, number: 150000)

in the statistics, the New York Times is undoubtedly the most eye-catching. The digital edition exceeds 100000 copies of Wall Street and becomes the first. The total circulation of Sunday newspapers is also the first, as high as 2.1 million copies (print: 1.25 million, number: 850000), twice that of the second Houston Chronicle

among the top 25 in the digital edition, in addition to the New York Times and Wall Street, six companies, including the Third New York Post and the fifth Los Angeles Times, are in the list of more than 100000 copies, and the remaining 17 companies are below 100000 copies, ranging from 90000 to 30000

readers love the new digital version

the digital version is divided into PDF original version and non original version. Interestingly, the higher the ranking, the less the PDF version ratio (there is no PDF version on Wall Street). From the 10th Houston Chronicle, PDF version accounts for the majority, and some even exceed the non original version by six times

twenty years of exploration, discussion, experiment, failure, reduction, reduction, and even suspension have finally stabilized the distribution temporarily at the balance point between printing and figures, and also proved the value of professionalism. Even so, it does not represent the end of the transformation, because print advertising is still declining, and digital revenue is still limited. Until the profits and losses of digital and printing are balanced, the operation transformation of the newspaper industry will initially appear

digital veteran Steve yelvtington is now back to working on paper. The solution: review whether there are curvilinear coordinates. He saw the latest printing equipment, computerized control, and rapid printing of high-quality newspapers. He felt sorry that some peers gave up paper, because they didn't see the number of seats of paper in the digital environment. He said that he hadn't seen any newspaper succeed because of abandoning paper

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Copyright © 2011 JIN SHI